Video Transcription on Social Media: What you Should Know

Video transcription is the process of converting the audio in your video to text using either automated speech recognition technology, human transcriptionists, or a mix of both. Your videos will rely only on audiovisual elements to deliver information if you don't use video transcription.

With the development of vocal assistants, voice recognition appears to be increasingly common. On the other hand, the public, in general, is still unfamiliar with transcribing and automatic transcription. These methods are still extremely valuable for a wide range of needs for businesses.

Adding transcripts to your content is arguably the most vital step towards growing your viewership in a modern, social-media-driven environment. In fact, Facebook's internal results suggested that captioned video ads increase viewing duration by 12% on average.

News, vlogs, tutorials, music videos, advertisements, and practically any other type of social video benefit from video transcriptions. Transcribing your Instagram videos and stories is a good strategy to boost your SEO and keep your videos at the top of Google's search results. Instagram stories in particular are one of the most popular features of the platform, yet most of them are inaccessible to people who have a hearing impairment.

So, how can you make your content more accessible to the hearing impaired while also improving your search engine rankings? 

It doesn't even have to be your own video. Perhaps you found a great video that you'd like to transcribe and share. Maybe you posted a promotional video on Instagram and you want to transcribe it in order to use it for other purposes.

Making a transcription of your video with automated transcription software is an excellent approach to dealing with videos. It only takes a few minutes and is quite simple.

Most people already know that a video transcript can help enhance SEO rankings, boost web accessibility, create subtitles, and increase social media sharing. However, do you know the basics you should follow to better maximize this technique?

Why you Should Transcribe Facebook and Instagram videos

You've probably seen how many Facebook, Instagram, and YouTube videos recently include captions. Most people would rather watch social media videos without sound as they usually watch them on their mobile devices for various reasons. According to statistics, 85% of social videos are seen without sound.

In addition, there are approximately 466 million deaf or hard-of-hearing people in the world. Adding captions to your videos on social media sites is one method to engage with this particular audience more deeply. Your captioned videos are more likely to rank higher on search engines and can be reused to advertise and improve your channel. As a result, they start being more accessible.

Instagram and Facebook developed various features to fulfill the needs of their users who are sharing more video content on a daily basis. For instance, Instagram has developed IGTV, Instagram Live, and Instagram Stories, different video types to accommodate their regulations of having images and short videos. The videos shared on Instagram lack subtitles, however, which is required for proper referencing. This is why, before sharing your videos, you must include transcriptions. The procedure has gotten a lot easier thanks to video transcription software.

For internet users who are constantly sharing videos, social media networks are their most preferred sites. According to Cisco's data, videos will account for approximately 82 percent of all traffic by 2022.


Instagram, like Facebook, YouTube, and WhatsApp, has included video sharing in its features since 2018. However, unlike other rival platforms, Instagram videos published on IGTV are not automatically captioned. 

Subtitles increase video viewing time by 12% and provide an easy environment for people with hearing impairments to watch videos. In addition, subtitles help foreign users who speak different languages comprehend the videos. They can also be useful for Google's referencing as well as website ranking.

As a result, if you upload a video on Instagram without captions, it will easily cut off. So, how do you join the Instagram and Facebook communities and make your social media plan more successful? You can quickly add automated video transcription to videos you want to upload on IGTV using AI video transcription platforms.

Furthermore, video transcription allows you to get more content opportunities while using the generated text material. It is, therefore, possible to convert your content into blogs for example. It expands your audience reach, as people have different preferences when it comes to consuming content, like listening to audio or reading text.

Perhaps your video included a segment on five creative event marketing ideas. You can turn each one of these pieces into a separate blog or make individual videos out of them. It is also way easier to get started with this derivative content because the content is already prepared.

If you don't have time to manually transcribe videos, you will be amazed at how affordable, quick, and simple automated transcription is. These automated services allow you to immediately add and publish captions to social media videos, regardless of where you want to post them.

Mistakes to Avoid in Your Video Transcription Process

Generally, a few major mistakes are being made in the video transcription phase. Reviewing them can help you save plenty of time and make your work more effective.

Use of Various Transcribing Methods

You're definitely doubling your work if you're regularly downloading your videos from one hosting platform and uploading them to an automated transcription provider's platform.

However, if you purely work on an automated platform, you can instantly import your video file from Zoom, YouTube, and Vimeo to transcribe it, and generate subtitles no matter where your files are. It's ideal for simplifying your processes.

Not only can this software provide automated video transcription, but they also allow you to translate videos, add and adjust subtitles, include voiceovers, and much more. This further explains the importance of using this opportunity to keep the entire transcription work on one platform.

Adding your video to the platform can be considered a first step. Afterward, you have the option of adding your own video from video hosting platforms like YouTube, before finally adding subtitles to your video.

Translating Straight From the Video

If you want to convert your video into multiple languages, you'll need a transcription of the video's audio. A translator will have to transcribe first and then translate your video if you don't work on the transcription. If you try it with various languages, you'll see how inefficient it is.


But if you offer a translator a transcript of your video's final cut, they'll be able to swiftly and easily translate the audio into several languages.

Automated video transcription services also provide the option of having your written material translated. The translated written material can help you break into a global market, as this software supports a large number of languages.

Therefore, it is important to do the translation work wisely with the use of artificial intelligence. It can be time-saving in your transcription process.

No Timecodes

A timecode guarantees that all of your original footage's audio and video are in synchronization. It usually appears to be something like: “Hours:Minutes:Seconds: Frames”

Video editors can use timecodes in transcripts as a reference point for video editing. You can easily find and capture the clip during the cutting process by marking a timecode interval during the editing phase. Transcripts with timecode and timestamps can help editors work more rapidly and efficiently. It also saves time when switching back and forth between watching and editing the footage.

If you avoid the frequent mistakes listed in this piece, video transcription can help the post-production phase in a variety of ways for your social media videos. 

With the modern automated transcription software, you can simply drop your video file into the tool for speedy and cost-effective audio to a text transcript of your video. You will have your video transcription delivered to you in minutes.

Indeed, with so many features available, there is no need to have a video editor manually do the work. Automated transcription software go through every process, such as translating videos, adding subtitles, and voiceovers. You have the freedom to customize your work to fit your preferences. Content creators can not overlook such cost-effective services, given their simplicity and reliability.

Captions help you market your social video, improve your SEO rank, and make it more accessible to a larger audience. You don't have to do your own transcription and manual editing to add captions to your video. Instead, focus on other duties that can help your business grow. It’s simpler to replace that task by getting transcripts from automated software, which makes the procedure easier.