Music for Animated Videos in Business Presentations - The Dos and Don'ts


Animated videos can be used in business meetings and during presentations as it helps share information in a non-linear way. These business meetings are usually done in a formal setting depending on the company and people attending. However, you can still have animated videos used to shed light on important complex ideas that couldn’t be explained otherwise. Music for animated videos may be thought of as inappropriate but it’s also crucial for business presentations. 

Animated videos in a business context were not widespread until recent years. These videos were known as entertaining and therefore didn’t fit quite yet in the business world. However, with the emergence of small businesses and startups, the need for marketing tools like these types of videos are needed. It's also important to consider the shift in digital marketing and the relation between companies and their audience.

Animated videos are one of the main marketing tools that boost traffic to websites and ultimately increase the number of revenues. Marketers around the world have stated many times that animated videos will be the next big thing in the future. They have reported that its impact can be felt recently as many businesses are now adding animated videos to their website homepages or social media platforms. 

After seeing the effect of the animated video when used in a business-customer context, it can also help within the business itself. Oftentimes, information within an organization is lost and unmemorable. It’s crucial that any piece of information that could be of use to many people within a business need to be formally addressed. One of the ways this information could be transmitted could be through videos in general regardless of which type. 

Animated videos are also needed inside the meeting room and incorporated in business presentations. Business owners often go through blood, sweat, and tears into creating their perfect product. However, when it comes to advertising and marketing, they fail tremendously and risk losing money. Animated videos help highlight the crucial points about a company and its products.  They can be used during a press release meeting or if the business is trying to make ties with other businesses. 

The question that presents itself here is how can music for animated videos actually be helpful in this situation and whether or not it will affect the overall reception of the video?

Animated videos have different features that contribute to portraying life in 2D cartoon animation. This enables businesses to expand their creative mind in using unfamiliar settings to showcase their products. They can also add music in the background to guarantee emotional attachment and involvement. 

The following section will tackle how using animated videos is pivotal in shaping business presentations and the importance of adding music for emotional dimensions. 

                                                                 

Music for Animated Videos- Perks of Using Animated Videos in Business Presentations and Meetings

1- Animated videos can help businesses stand out.

Digital marketing is a battlefield of who can come up with the best strategy for their business. It is crucial for businesses to stand out among many campaigns to ensure their longevity. Otherwise, businesses will fall into the trap of repetitiveness and risk being shut down. 

Adding an animated video to your video strategy can serve all cases. It could be between a business and its audience or between business and other businesses (Collaborations) or in the case of a business and its employees.

2- Engage with your co-workers.

People are now engaging with online videos on a daily basis. According to researchers, one of the visual content to improve people’s engagement is by adding animated gifs, visual maps, illustrations, or more in videos. These complementary elements are excellent informative tools to explain difficult notions, reveal new trends, and associate concepts and ideas. 

Instead of sending long texts to your co-worker with never-ending commands or information, you can create a simple animated video for the same exact purpose. Information can be easily be slipped away if the recipient is not well focused or interested, 

Some of the animated video software has step-by-step video tutorials to help non-tech people create animated videos with no prior training. Once you create more videos you become accustomed to them. You won’t be using any other method.

3- Make an impression on your clients at sales meetings.

If you’re participating in a sales meeting, would you like to see a boring presentation with the usual boring PowerPoint slides or would you like to be extremely surprised and convinced while watching an animated video? Not to downplay the PowerPoint effect and availability but it’s time for some change that will benefit both the business image and outreach. 

You can create an animated video that introduces your company’s description, services, founders, and overall goals to show your invitees. The first encounter always matters. Therefore, if you’re meeting with your clients or any person which will take part in advertising your business or purchasing one of your services, you need to make the first encounter impactful. Your participants will forever remember the small details rather than the content itself, so why not make one of the small details about your business. 

Also, if the business meeting will not necessarily be based on showcasing a certain service or product, you can easily integrate animated videos as background material. It will help enrich the media presence and direct people to ask questions about the content. 

4- Let your partners understand your products.

During business meetings of different sorts: brand development meetings, decision-making meetings, idea sharing meetings, and many more, working with animated video software is an effective option.  Animated videos help you integrate artistic logos, color schemes, brand images to develop your own branding. The process of doing the latter by hand is extremely time-consuming and can drain energy. The creative process of coming up with a brand should be fun and encouraging. 

Using these techniques, businesses can create videos that will inform partners and educate them about the motive and message behind creating the product/service. Partners on the other hand will get the sense of inclusivity and attachment to your brand and end up investing in your company. The whole process is a kind of promotion and advertisement campaign within the business itself. 

How to Add Music for Animated Videos and Avoid Disruption

Businesses need to consider adding background music for animated videos as part of the overall impact videos have. You may wonder how it is possible to add music for animated videos in a business setup or during a presentation. Well, an animated video is a powerful tool in itself. You can opt to use it alone with no music. However, if your meeting is aimed to showcase your products to partners, or investors, music for animated videos is needed. 

If animated videos grab people's attention then music grabs people’s consciousness. It is important to select the proper music based on your video and setting. You need to create an emotional connection with your prospective clients when it calls for it.

Music can quickly establish implications for your product or business. Just think of any hit business and what music they have used to promote their services. Their core message is how music is a meaningful part of their marketing DNA. From big brands like Apple, Nike, Adidas, Levi’s, and John Lewis. These brands made a striking bold choice when it comes to their advertisement videos. 

One of the reasons you should consider adding music for animated videos in a business meeting is to grab participants' attention at the very beginning of your video. Some meetings tend to go for quite some time which can be tiresome. Having music for animated videos not only will shift their focus to the video but also engage fully with the content as opposed to watching for the sake of it. 

While watching the video during the meeting, it is also important to consider a few aspects. Having music for animated videos can drive the pace and the overall mood. In case you have a lengthy animated video, you need to make sure to break it down into different sections using different soundtracks. It can direct their mindset and establish an emotional connection. 

However, you might wonder, what type of music for animated videos is suitable in a business context? Before selecting the music for animated videos, you need to consider if it evokes the emotions you want to transmit to viewers, and whether the music can be legally used. 

The last point is extremely important as some music tracks are protected by copyright law. You can’t use copyrighted tracks in a business setting unless you receive permission from the holder. In case you use the track nonetheless, you risk having a copyright strike and losing the video. Therefore, you need to check if the music for animated videos is free for public use or copyright.