Creating an online explainer video presentation for your enterprise can be a powerful way to engage with your audience, showcase your products or services, and build your brand. In this blog post, we will walk you through the ultimate steps for creating a successful explainer video presentation for your enterprise.
Before you begin creating your video presentation, it’s important to define the purpose and goals of the presentation. Are you looking to increase brand awareness, or promote a new product or service? Or educate your audience about a specific topic or subject?
Clearly defining your goals will help guide your video's content and the message.
When defining the purpose and goals of your video, you might have to consider tackling the following questions:
What do you want to achieve with your explainer video?
Who is your target audience?
What is the message behind your explainer video?
What are your expectations? And what actions you are awaiting from your audience?
For instance, if your goal is to increase brand awareness, your explainer video should focus on showcasing your company’s products or services and highlighting the unique value of your brand. However, if your goal is to promote a new product or service, you might want to consider showcasing what can your product do and provide, such as the features and benefits of the product as long as providing a vivid and straightforward call to action for your audience to purchase or learn more about your product.
Moreover, it’s important to have specific and measurable goals for your video. Rather than having a general goal like “increasing brand awareness”, you can aim for specific goals like “increasing your website traffic each month by 10%” or “increasing your sales by 10% within the next quarter”
Research and Gather Information about Your Target Audience
Understanding and knowing your audience is very crucial for creating a successful video presentation that everyone is going to admire. Researching and gathering information about your target audience, including their demographics and interests. This will definitely help you create relative content that is relevant and engaging to your audience.
There are always some elements and methods that can help you to successfully search and gather information about your audience. Such methods are:
Conducting surveys or focus groups
Analyzing website traffic, social media, and analytics
Reviewing customers' feedback and testimonials
Examining industry research and reports.
It is always important to gather as much information as possible about your audience, as that is going to extremely help you figure out what best fits your audience, and will definitely give you hints on how to have a successful launch. Such information can be, their age, gender, location, whether they have got any type of education, and possibly their income.
It is also necessary to consider their interests and the type of content they are likely to engage with.
For instance, if your target audience is “working professionals” your explainer video may need to be concise and to the point, with a clear call to action. On the other hand, if your target audience is "young parents", your video may need to be more relatable and somehow emotional, highlighting how your product or service can help them in their daily life.
However, by understanding your target audience, you can create a video that can effectively connect with them and addresses their prerequisites.
Furthermore, by gathering information about your audience, you will also be able to identify the best distribution platforms for your video, where your audience is more likely to be present there and fully engage with it.
Once you have a clear understanding of your audience and goals, you can now start planning the structure and content of your video. Start by creating an outline that includes an introduction, main points, and of course, a conclusion. It is also necessary to consider your video length and how it could be divided into sections. Remember that your video should be visually appealing, easy to understand, and engaging.
This step could be crucial as it lays the foundation for the entire presentation and helps to ensure that the video is clear and concise, and that it effectively communicates the desired outcome to the audience.
In terms of content, consider the key message that you want to convey and what information is necessary to support that message. Make sure to include statistics, data, and any other relevant information that will help to support your argument. It is also necessary to consider the audience and customize the content according to their needs and interest.
Additionally, making progress and taking into account the visual elements of your video will make it a blast. Adding images, graphics, or animations will definitely enhance and uplift the quality of your message and effectively engage your audience.
Once the structure and content are planned, it is always a good idea to create an outline or a script for the video. This will also help and ensure keeping on track with all the flood of information covered.
There are many explainer video softwares and online explainer video platforms available, each with its own set of features and capabilities. Choose a software or platform that is easy to use and will allow you to create the type of video you have in mind.
This is an important step as the software or platform you choose will determine the overall look and feel of your video, as well as the features and functionality that are available to you.
There are several types of explainer video softwares and online platforms available. Each with its own pros and cons.
When choosing an explainer video software or online platform, it is necessary to consider the following factors:
The complexity level of the explainer video software and the skills required to use it. In this sense, Vidtoon™ is listed among the top 5 user-friendly explainer video software ever. Its surface is clean and neat. All its tools are listed properly in one place and easily accessed.
The available features and tools. Vidtoon™ provides a variety of tools. It has a wide range of characters that can be placed in every domain. With a great selection of backgrounds, Text-to-speech, in addition to music, icons, gifs, the transition between slides, zoom effects, and various text animations, vidtoon™ has it all! The best part is, you can create up to 25 min video duration.
It is also necessary to have a look at the pricing. You can’t beat Vidtoon™ when it comes to pricing. It only costs 49$ life-time. You buy it you own it. No additional fees or payments are required. Plus, you will get a set of resources added monthly to Vidtoon™ marketplace.
Not forget to mention the overall look and feel of the videos created using Vidtoon™. If you are a content creator, Vidtoon is your only solution.
After checking all these elements, now you will have to move to the next step which is creating your video presentation.
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