The Power of a Marketing Calendar: How to Use It to Increase Your Sales?
Every business needs a reliable marketing calendar to assist you in managing all aspects of your company's marketing activities, making plans, and keeping track of your objectives.
You wouldn't want to manage all the teams and operations of a firm, which has several moving components, using sticky notes stuck to a wall, would you?
Thinking of your 2023 marketing calendar?
Let's get started.
What is a marketing calendar?
A marketing calendar is a collection of activities and events that your business can use to promote its products or services. A marketing calendar can be divided into two main categories: seasonal calendars and non-seasonal calendars.
A seasonal calendar is a calendar that is typically used in the winter months. This type of calendar includes events related to holidays such as Christmas, Easter, and Hanukkah. Seasonal calendars are often published in advance and can be found at many retailers and online stores.
A non-seasonal calendar is not typically used during the winter months but may be used in other months of the year. Non-seasonal calendars include events that take place throughout the year, such as summer festivals or New Year's Eve celebrations. To find a list of upcoming non-winter events, visit our website or search for an event on social media platforms like Twitter or Instagram.
Once you have selected a marketing calendar type, you next need to choose which events to feature on it. There are many different types of events possible, so it’s important to choose an event lineup that will appeal to your target audience and generate traffic for your business.
However, there are numerous factors to consider while beginning a business. One of the most crucial things you can do for your organization is to use marketing calendar recommendations. You don't have to be a marketer to understand that a well-planned and executed marketing calendar is critical for any business.
However, with so many businesses trying to compete, it's critical that you learn how to develop a successful marketing calendar for your company in 2023. In this post, we will discuss how to create a powerful marketing calendar for your company that will make you a highly advised competitor.
Why Do You Need a Marketing Calendar in 2023?
Marketing calendars can boost sales by assisting you to better understand your product and target potential clients. A marketing calendar allows you to better arrange your company's activities and target certain markets. Additionally, adopting a marketing calendar might assist you in measuring your sales success.
For example, if your business is celebrating its anniversary, you can use a marketing calendar to track how many people attend and what type of sales outcomes you get. You might also uncover fresh chances to pursue by noting the dates of big launches or large product releases.
A marketing calendar is useful because it prevents crucial marketing activities from being missed. A marketing planning calendar allows members of a marketing team to see all of their scheduled marketing activities at a glance and ensure that they are hitting the smaller milestones that are required throughout the year.
Creating a marketing calendar is an important procedure that every marketing team should go through and keep evaluating on a regular basis. While it can be a time-consuming task, it is vital for a marketing team to invest time in developing campaigns in advance.
However, a good marketing calendar should include the following:
Already planned social media posts to boost campaigns and trends: For instance, a company knows they’d likely make a post about International Day of Peace on Instagram, so they would put the planned post date and activity onto their marketing calendar way before so they could plan to work beforehand on any other additional add-ons such as graphics, videos, or photography.
Key dates for the marketing team: Dates like eBook publication dates, the company’s podcast schedule, scheduled webinars the company is hosting, a new campaign launch date, or a product launch would all be important to include on a marketing calendar to keep the entire team in the loop.
Content and editorial schedules: Marketing calendars should also include specific deadlines for content and editorial activities within a company, including dates for approval needed ahead of the content publication.
What Are The Main Types of Marketing Calendars?
When it comes to marketing calendars, there are different ways how to create a marketing calendar. what to include in it? and how to put it into effect?
However, your marketing calendar can be determined by the type of business you do. This basically means that not all marketing calendars are similar, and not all marketing calendars can bring success to your company.
Preferably, you can start with a short-term marketing calendar and then move to a more extended one.
All in all, the main types of a marketing calendar are:
Content Marketing Calendar: A content marketing calendar is important to your business because it includes all content-related activities. Which means the content you plan to publish and its publishing date.
Social Media Marketing Calendar: It has to do with all that is going on on your social media platforms (Youtube, Instagram, Facebook, Twitter, LinkedIn, etc). Scheduling your social media content is very important especially if you use multiple platforms and you are willing to keep track with other departments.
Email Marketing Calendar: It is simply another form of content marketing calendar where you organize and schedule when and to whom emails are sent.
Blog Calendar:
How To Build A Marketing Calendar for 2023?
You can either download already-made templates or create your own Marketing Calendar.
Is the first month of the year and it is all where it begins. Starting off your year with a well-organized and determined marketing calendar will actually determine the rest of the upcoming events.
Reconnecting with customers and setting up any future digital marketing objectives are the main focus of January. Make the most of 2023's fresh start by getting off to the greatest possible start.
Not sure where to start? here are some events you may consider:
Sunday, January 1, 2023: New Year’s Eve
Monday, January 16, 2023: Blue Monday
Thursday, January 19, 2023: Get To Know Your Customers Day
Thursday, January 26, 2023: Australia Day
February 2023
It can be the most marked month in terms of profit compared to other months.
February has three of the biggest marketing events of the year: The Chinese New Year, Valentine’s Day, and the Super Bowl.
According to the National Retail Federation, US Valentine's Day gift-givers spent around $21.8 billion in 2021, and consumers were predicted to spend around $13.9 billion on food, equipment, and team apparel for Super Bowl 2021, with each person spending an average of $74.55.
Wednesday, 1- 28, 2023: Black History Month
Wednesday, February 1, 2023: International Women's Sports Day
Friday, February 10 - Sunday, 26 2023: Carnival of Nice
Tuesday, February 14, 2023: Valentine's Day
Tuesday, February 21, 2023: Mardi Gras
Monday, February 27, 2023: Green Monday
March 2023
With Ladies' History Month and International Women's Day both falling in March, this month is all about honoring the women in your life. A unique amount of devotion should be given to the women in your life.
Wednesday, March 8, 2023: International Women’s Day
Wednesday, March 15 - Friday 17, 2023: World Start-up Day
Friday, March 17, 2023: St Patrick's Day
Saturday, March 18, 2023: World Recycling Day
Wednesday, March 22, 2023: World Water Day
April 2023
Prepare for some jokes or pranks because March includes numerous significant events, starting with April Fools Day. The 22nd of April is Earth Day, which is a perfect time to talk with customers about corporate sustainability initiatives. The 25th of April is ANZAC Day, a memorial day honoring those who died while serving their country in Gallipoli and other tragic conflicts.
For the month of April 2023, we suggest you remember :
Saturday, April 1, 2023: the famous April Fool's Day. What ugly lie will you invent this year?
Tuesday, April 18, 2023: International Day for Monuments and Sites
Saturday, April 22, 2023: Earth Day
May 2023
May is Mental Health Awareness Month, which emphasizes the value of keeping eye on your coworkers and customers. Make sure you find time for self-care and compassion for your loved ones. Additionally, Mother's Day occurs in May as well, and it is a wonderful chance to engage the brand's community and promote moms' day celebrations. Make sure you are prepared at the beginning of the month because this one comes around quickly!
Tuesday, 9 May 2023: Europe Day
Monday, May 22, 2023: International Day of Biodiversity
Saturday, May 27, 2023: 20 years of WordPress
June 2023
June is regarded as the start of the summer season, with long days and fun times to come.
June is also known as Pride Month, making it the ideal time to express your support for the neighborhood and open up a ton of business options. Check out these suggestions
Monday, June 5, 2023: World Environment Day
Sunday, June 18, 2023: Father’s Day
Wednesday, June 21, 2023: Fête de la musique
Tuesday, June 27, 2023: Micro, Small, and Medium Enterprises Day
July 2023
You're fortunate! The month of July is relatively quiet, making it a crucial time to get work done, meet up with clients or consumers, and develop fresh marketing plans for the coming fiscal year.
Tuesday, July 4, 2023: Independence Day
Saturday, July 8, 2023: National Video Games Day
Tuesday, July 18, 2023: Nelson Mandela International Day
August 2023
August is once more a peaceful month, especially for students getting a long-term holiday. parents are ecstatic!
Tuesday, August 15, 2023: Assumption Day
Thursday, August 31, 2023: World Blog Day
September 2023
After a cool relaxing Summer, it's time to restart, and the month of September celebrates a variety of festivals! In reality, September is self-improvement month. Use this opportunity to evaluate your life and your company to choose the next steps.
Wednesday, September 6, 2023: Read A Book Day.
Friday, September 8, 2023: International Literacy Day.
Thursday, September 21, 2023: International Day of Peace
Wednesday, September 27, 2023: 25 years of Google
October 2023
The start of the Halloween season occurs in October, which is also the last month before the holiday season. The best time to be ready for the forthcoming sales season is now.
Sunday, October 1, 2023: World Coffee Day
Tuesday, October 10, 2023: World Mental Health Day
Tuesday, October 31, 2023: Halloween
November 2023
Before the holiday season arrives, November is the ideal month to conclude the year on a high note. The best time to go forward quickly before 2023 is November because December can be filled with holidays. Important days for promotions and sales are also happening this month, therefore the beginning of the month is the ideal time to make sure your company is organized.
Monday, November 13, 2023: World Kindness Day
Thursday, November 16, 2023: Day of Tolerance
Friday, November 24: Black Friday
December 2023
Instantaneously, the year has come to an end! The holiday season in December is a terrific opportunity to reflect on the year that has passed, celebrate, and express thanks to your coworkers and clients. Boxing Day Sales are a fantastic way to attract new clients before the start of the new calendar year and are the ideal time to list any remaining stock for the year on sale.
Wednesday, 20 December 2023: Human Solidarity Day
Monday, December 25, 2023: Christmas
Participating in social media holidays will help you develop a stronger brand voice and publish content about popular subjects, which will eventually help you get more followers. Even while it's not necessary to observe every social media holiday, being aware of them may help you come up with marketing concepts and include entertaining, thematic articles in your social media content calendar.
Conclusion
Always be proactive and schedule promotions in advance.
We don't imply that you should plan everything out a year in advance when we say "plan ahead." Instead, monthly or quarterly planning will enable you and your team to remain adaptable and quickly react to developments.
Start putting your marketing tactics to the test when you've made a marketing calendar. Determine what works and what doesn't so that you may develop better concepts.
Keep in mind that optimizing your marketing activities requires regular analysis of your marketing calendar. You may evaluate the efficiency of the calendar by asking yourself the following queries:
Was there anything that your marketing schedule omitted?
Did any team members fail to meet deadlines? If they did, why did they do it?
Lastly, always be certain of your marketing objectives and aim for excellence
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